Mike Russ Entertainments Group, London

Working with an entertainment agent can have several benefits compared directly with an act. Here are a few reasons why:-

  1. Access to a larger pool of talent: An entertainment agent typically has access to a broad network of performers, speakers, celebrities and other acts and can recommend based on your specific needs and budgets. This can save you time and effort in searching for the right act on your own. Just like other industries there are tens of thousands of so called scammer performers, who will take your deposit and not turn up on your important event. The agent is there for your and to ensure the entertainment that he provides is the best and a huge success with your guests.
  2. Negotiation and contracting: An entertainment agent can handle the negotiation and contracting process  on your behalf, which can be complex and time-consuming task. They can help you secure the best possible deal and ensure all the necessary legal and logistical requirements are met.
  3. Professional representation:  An entertainment agent can provide professional representation for you and your event. They can communicate with the act on your behalf, hand any issues that arise, and ensure that everything runs smoothly before, during and after the event.
  4. Knowledge and experience: A reputable entertainment agent should have a wealth of knowledge and experience in the entertainment industry. They can offer advice on the best acts to book for your event, and help you avoid common pitfalls.

Overall, working with an entertainment agent can help you save time, reduce stress and ensure that your event is a success. However, it’s important to choose a reputable agent who has a good track record and is transparent about their fee and services.  Ross Sykes the Founder of Mike Russ Entertainments (MRE)Group Ltd has been working in the entertainments industry for over forty one years, twenty years as an international singer and twenty one years as an agent and manager. Ross can still remember the days when people who wanted to become and entertainment agent had to have experience and knowledge as a performer before even being considered to be interviewed by 6 experienced agents  and in those days no means no and yes mean yes!

Ross Sykes Entertainment Agent

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